From their press:
This past June, Now, Now, a trio composed of Cacie Dalager (Vocals, Guitar), Jess Abbott (Vocals, Guitar), and Brad Hale (Drums, Synth) packed up their van and drove 1800 miles across North America to record with Redekopp in Vancouver, BC. Beyond the geographical shift, the recording felt miles removed from their full-length debut Cars. Released in 2008 prior to Abbott joining the band, Cars saw the fresh out of High School Dalager and Hale traveling the United States non-stop and finding their way onto European arena tours. Through word of mouth and constant touring, Now, Now (formerly Now, Now Every Children) began building a support system of fans and friends, including Maine native, Abbott. Hale and Dalager quickly became fans of the music Abbott was making in other bands; “It was kind of funny because she and I used to make jokes about how in an alternate universe we would probably be in a band together,” recalls Dalager. “We had a practice where she played for us the parts she had written for songs off Cars, recalls Hale. It was apparent from those sessions Abbott could bring something to Now, Now. “Her guitar work is amazing,” says Dalager, “and just adding another creative brain into the mix was refreshing for us.”
It was during this time another relationship formed during the years following Cars began to grow. Chris Walla, guitarist/producer of Death Cab for Cutie, had taken an interest in the band’s music. “From the very first time we had contact with him,” explains Hale, “he was always excited and positive about things.” Support from an artist they admired musically and personally proved inspiring to Now, Now. At SXSW 2011 Walla came to each of their shows, helped them lug gear and even talked a police officer out of giving them a parking ticket. With mutual admiration all around, it was natural for Now, Now to sign to Walla’s Trans- Records. “In working with Chris and his label,” explains Abbott, “we’ve been given a lot of freedom to make sure we’re happy with the music. We run at a slower place as a band, and he’s not pushed us, but instead given us our time. It’s nice to have that from somebody who could probably sign any number of bands, and make them do what he wants.”
From our previous interview with the band:
With two females making up the band do you ever get a bit of grief from industry types (mgrs, venues, etc) about your knowledge about how things work? Ever feel they treat you on a different level?
Oh, for sure. Usually when we enter a venue people don't even believe we're in a band. We probably look like little fan girls so they always have to check our passes. We also have very bashful personalities and are very short. These things combined set us up for a lot of people questioning us.
How do you go about creating your music? Do you all contribute to the lyrics and music?
The three of us have very different writing styles. Usually one of us will come up with a general skeleton of a song, and then each of us goes through it and adds our own style and ideas. On the upcoming record, the three of us have each written lyrics and music.