Now, Now will be performing at Mr Smalls next Saturday, 2/12/11. They will be performing with several other bands including Hellogoodbye and Someone Still Loves You Boris Yeltsin. Now, Now is a 3 piece hailing from Minneapolis, MN. Formerly known as Now, Now Every Children the band has created one lp Cars and most recently their new ep Neighbors. Below is an interview we conducted with the band plus a few songs from their albums.
You just recently came out with a new ep a couple of years from your first proper lp Cars. Why such the long layoff? How would you say that this ep differs?
After we toured with Cars, we needed to work through some things and figure out who we wanted to continue working with. It took a little longer than we would have liked, but it's all worked out so far. The new EP has a new writing member on it, and we had more time to work on it than we had with Cars. We recorded it in Brad's basement, so the recording environment left room for different results.
Everyone You Know by Now, Now
You have shortened your name to Now, Now from Now, Now Every Children. I read you did this to get rid of “childish images” some might have. What else have you changed in that time?
We now have a new writing member, and our lineup has gone from 5 to 3. We're working with some new people, as well, and a new label. It's safe to say quite a bit has changed in the past year.
Your new ep Neighbors was released only digitally (with a few physical copies). Why only the digital release? Was it successful?
It actually was first released digitally for 24 hours only, and limited hand-made copies were made, because the night before the release No Sleep Records contacted us about releasing it with them. It's been successful because when we made the EP, we only had the intention of releasing it ourselves on a small scale, but when it got picked up by the label more people were able to be involved. We got to do a preorder and add some acoustic versions as well.
I was just watching your video for Friends with My Sister and thinking about the childish comment. The video appears to have a really deep, disturbing feel. Could you explain what it’s about?
It's probably best to leave that one up for interpretation =]
Neighbors by Now, Now
With two females making up the band do you ever get a bit of grief from industry types (mgrs, venues, etc) about your knowledge about how things work? Ever feel they treat you on a different level?
Oh, for sure. Usually when we enter a venue people don't even believe we're in a band. We probably look like little fan girls so they always have to check our passes. We also have very bashful personalities and are very short. These things combined set us up for a lot of people questioning us.
How do you go about creating your music? Do you all contribute to the lyrics and music?
The three of us have very different writing styles. Usually one of us will come up with a general skeleton of a song, and then each of us goes through it and adds our own style and ideas. On the upcoming record, the three of us have each written lyrics and music.
What would you like to accomplish as a band? What are the goals?
Right now we're really eager to tour and let people know we still exist. We're really excited about the direction we're moving in, and can't wait to get the next record out this year. As a more general goal, we would really like to be able to afford a house to live in one day.
Jesus Camp by Now, Now
What made you want to dedicate your life to music? Was there a show or album?
The records that made us want to do something with music: Bleed American by Jimmy Eat World (Cacie), Photo Album by Death Cab for Cutie (Brad), Wholesale Meats and Fish by Letters to Cleo (Jess).
Anything you would like to say to Pittsburgh?
It's been awhile, can't wait to play it again!